It’s spring and time to get a head start on spring cleaning your social media presence. Here are some areas to review: 1. Social Media Plan Before you started being active on social media for professional reasons, hopefully you wrote…
Are you looking to change firms or roles? Updating your old résumé is a start. Being present online, however, may boost your legal job search efforts. Recently I spoke with Mike Lymer, who leads the Legal Search Practice at IQ…
As you've realized, social media is here to stay. Most law firms already have a LinkedIn company page and are on Twitter. Some also have a Facebook page and have posted videos onto YouTube. A few of have been using…
Having an elevator speech does more than answer the question of “what do you do?”. It provides a guiding light for marketing, business development and billable activities. Let’s explore its significance for lawyers… 1. Starts a conversation When someone asks…
Does your business plan for the upcoming year include starting a law blog? If yes, here are some preliminary questions to answer before you begin your ambitious goal: 1. Why do you want to start a law blog? There are…
As a social media strategist, I expect to convince some lawyers of the value of social media for legal marketing and business development. I was surprised to meet a legal marketer who also admitted to being ambivalent about the benefits…
According to Wikipedia, September 29 will be International Coffee Day. The exact origin of this day is unknown. One reason for this day is to raise awareness about fair trade coffee. This post, however, isn’t about the beverage coffee. I…
In a previous post, I gave five smart reasons for lawyers to blog. In this post, I describe three ways to help you complete a blog post. Why? How hard is it to draft a few paragraphs on a legal…
Are you on Twitter or thinking about opening a Twitter account? If your only reasons for using Twitter are to tweet about your blog posts or newsletters and garner a large following, you are missing out on two important reasons to…
Did you spring clean any of your social media profiles? There are still two weeks left before summer hits. It is always a good idea to regularly review your profile for updates and improvements. Here are a few things to…