Earlier this month I spoke about Mastering Legal Marketing at the Ontario Bar Association’s Innovation in Trusts & Estates Law program. I provided tips on creating/increasing awareness of yourself, and driving traffic to your website, through social media, third party…
I spoke at a law firm retreat recently about how lawyers can leverage LinkedIn and Twitter in their law career. When I was introduced, I was asked what a “Clawbies” was. This question arose because I had won a Clawbies…
Would you like a faster way to type text you often use in your LinkedIn invitations to connect? Or to include hashtags you repeatedly use in a Twitter chat or in your Instagram posts? Or maybe there’s a phrase you…
Would you like to learn a simple tool to speak and write more effectively? After learning what this tool is, take a minute to apply it to your next client call or email, or drafting of a blog post or…
Required reading for all lawyers and law students: “Guthrie’s Guide to Better Legal Writing” by lawyer and writer Neil Guthrie. This book isn’t just about legal writing. It also helps lawyers market themselves. Effective writing is one aspect of effective…
Is blogging one of the things you want to do in 2017? Are you looking for examples of successful law blogs? If yes, take a look at the winners of the 2016 Canadian Law Blog Awards (aka Clawbies). As I…
Whether you’re starting to blog or have been doing so for a while, make sure you do these five things. They will make a difference in terms of whether your blogging efforts will be short-lived or successful in the long-run.…
Does your business plan for the upcoming year include starting a law blog? If yes, here are some preliminary questions to answer before you begin your ambitious goal: 1. Why do you want to start a law blog? There are…
In a previous post, I gave five smart reasons for lawyers to blog. In this post, I describe three ways to help you complete a blog post. Why? How hard is it to draft a few paragraphs on a legal…
Blogging is a valuable activity for lawyers whether it’s for a marketing or professional development purpose. Here are at least 5 reasons why lawyers should be blogging about the law: 1. Profile building. The most obvious reason is that blogging…