When was the last time you reflected on the beginning of your law career up to now? I mean have you actually sat down to think about what your goals were at the start of your law career and over…
I spoke at a law firm retreat recently about how lawyers can leverage LinkedIn and Twitter in their law career. When I was introduced, I was asked what a “Clawbies” was. This question arose because I had won a Clawbies…
After reading digital content, there are many actions readers can take. Invite them to take the action you want them to take by adding a call to action. A call to action is the use of words or a statement…
Seeing that in March we celebrate International Women’s Day, it's perfect timing to remind you about my post from this time last year: It’s Time to Hear Her Story and Raise Her Profile. That post was one of my top…
Could you be missing out on working on a file because a potential client or a partner at your firm doesn’t know how to pronounce your name? Do you wish moderators, media hosts, and others introducing you could pronounce your…
2019 is your year to be courageous. Do something you’ve been afraid of doing. It could be: putting yourself out there by writing a blog post, speaking at a conference, or engaging on social media -- increasing awareness of you…
A few days ago I presented on “Social Media Writing for Maximum Engagement” at the LMA Eastern Canada Region Conference in Toronto. I provided tips on how law firms and lawyers can write a social media post to capture people’s…
During my presentations, consultations, and coffees, I repeatedly remind lawyers to integrate online efforts with offline efforts to reap the rewards of using social media. Why? Social media is only one tool in a lawyer’s networking, marketing, and business development…
Especially with the prevalence, ease of sharing, and power of visuals on social media and the internet, it’s important to be aware of some copyright issues when using social media to promote yourself. You wouldn’t want to receive a notice…
Did you notice your LinkedIn profile looks different? There is no better time than now to review and update it. Below I set out some of the changes you’ll notice when you look at your LinkedIn profile on desktop. Before reading…