Last week I attended at the Toronto office of WeirFoulds to speak at LMANext, along with legal recruiter Mike Lymer from IQ PARTNERS Inc. LMANext is a program created by the Legal Marketing Association’s Toronto Chapter to help the next…
It’s spring and time to get a head start on spring cleaning your social media presence. Here are some areas to review: 1. Social Media Plan Before you started being active on social media for professional reasons, hopefully you wrote…
Having an elevator speech does more than answer the question of “what do you do?”. It provides a guiding light for marketing, business development and billable activities. Let’s explore its significance for lawyers… 1. Starts a conversation When someone asks…
According to Wikipedia, September 29 will be International Coffee Day. The exact origin of this day is unknown. One reason for this day is to raise awareness about fair trade coffee. This post, however, isn’t about the beverage coffee. I…