This month Thomson Reuters released a press release titled “Consumers Likely to Hire Lawyers Who Are Active on Social Media, Says New FindLaw Survey”. I am not surprised by the findings. After all, if we think about how we decide…
Whether you’re starting to blog or have been doing so for a while, make sure you do these five things. They will make a difference in terms of whether your blogging efforts will be short-lived or successful in the long-run.…
It's summer and you just want to get out of the office to enjoy the beautiful weather. Make sure you do! This is a season, though, where it’s easy to relax your daily routine. Social media shouldn’t be set aside…
Last week I attended at the Toronto office of WeirFoulds to speak at LMANext, along with legal recruiter Mike Lymer from IQ PARTNERS Inc. LMANext is a program created by the Legal Marketing Association’s Toronto Chapter to help the next…
It’s spring and time to get a head start on spring cleaning your social media presence. Here are some areas to review: 1. Social Media Plan Before you started being active on social media for professional reasons, hopefully you wrote…
Having an elevator speech does more than answer the question of “what do you do?”. It provides a guiding light for marketing, business development and billable activities. Let’s explore its significance for lawyers… 1. Starts a conversation When someone asks…
As a social media strategist, I expect to convince some lawyers of the value of social media for legal marketing and business development. I was surprised to meet a legal marketer who also admitted to being ambivalent about the benefits…