After reading digital content, there are many actions readers can take. Invite them to take the action you want them to take by adding a call to action. A call to action is the use of words or a statement…
Did you notice your LinkedIn profile looks different? There is no better time than now to review and update it. Below I set out some of the changes you’ll notice when you look at your LinkedIn profile on desktop. Before reading…
Required reading for all lawyers and law students: “Guthrie’s Guide to Better Legal Writing” by lawyer and writer Neil Guthrie. This book isn’t just about legal writing. It also helps lawyers market themselves. Effective writing is one aspect of effective…
Are you revealing something personal about yourself on social media? Doing so could make you more memorable. That personal reference may be something that differentiates you from others, or captures someone’s interest to continue looking at your profile and maybe…
Before you finalize your 2018 business plan, take a look at your social media profiles and activities. Is there something you’d like to state in them, or for your social media activities to reflect? For example, do you want to…
Have you reviewed your social media presence lately? You need to do this on a regular basis to stay on track in meeting your goals and objectives. You may even end up realizing that you need to adjust your goals or…
LinkedIn has been rolling out a new desktop user interface. You may already be “part of the new experience” as the networking platform puts it. I’m now part of the new experience, and I have mixed feelings about it. Like with…
Last week I spoke at The Law Society of Upper Canada’s 24th Annual Immigration Law Summit. My topic was “Using Social Media to Build Your Immigration Practice”. One of the key points I made was not to use social media…
It’s spring and time to get a head start on spring cleaning your social media presence. Here are some areas to review: 1. Social Media Plan Before you started being active on social media for professional reasons, hopefully you wrote…
Are you looking to change firms or roles? Updating your old résumé is a start. Being present online, however, may boost your legal job search efforts. Recently I spoke with Mike Lymer, who leads the Legal Search Practice at IQ…